Strategies for Encouraging Digital Inclusion

Seven million households are without broadband or mobile internet access. Rising living costs have exacerbated this issue, resulting in one million people scaling back or entirely cancelling their internet services in the last year

Before diving into solutions, it’s crucial to understand the challenges faced by the digitally excluded. These challenges include:

• Lack of Access to Technology: Many individuals do not have sufficient access to digital devices or reliable internet connectivity.
• Digital Literacy: A significant portion of the population lacks the necessary skills to navigate the digital world effectively.
• Financial Barriers: The cost of digital technology can be a prohibitive factor for many, especially in lower-income communities.

To address these challenges, several strategies can be implemented:

• Policy Interventions: Governments and organisations can create policies aimed at making technology more accessible and affordable. This might include subsidies for internet access or providing public spaces with free Wi-Fi and digital devices.
• Community-Based Programs: Local initiatives can play a pivotal role in teaching digital skills. Libraries, community centres, and schools can offer workshops and training sessions.
• Partnerships with Stakeholders: Collaborations between the public sector, private companies, and non-profit organisations can lead to innovative solutions. For example, tech companies can donate devices, while educational institutions provide training.
• Inclusive Design: Digital services should be designed with inclusivity in mind, ensuring they are accessible to people with disabilities and those with limited digital skills.
• Awareness Campaigns: Raising awareness about the importance of digital inclusion can change public perception, alleviate technophobia, and encourage more people to get involved in bridging the digital divide.

In your role within digital transformation and operations, you play a crucial part in this journey towards greater digital inclusion. Your expertise and leadership are key in driving these initiatives forward within your Council. Here are some recommendations:

• Leverage Data: Use data analytics to identify areas with significant digital exclusion and tailor your strategies accordingly.
• Engage Communities: Understand the unique needs of different communities and engage with them to find the most effective solutions, appointing ‘Community Champions’ to support projects.
• Promote Digital Literacy: Focus on building digital skills at all levels, from basic internet navigation to more advanced digital skillset.
• Advocate for Inclusion: As a leader, advocate for policies and practices that prioritise digital inclusion.